How Do We Make Money?
There was an old Saturday Night Live fake ad about some bank whose sole function was to make change. The spoof had the mixture of trustworthiness and responsiveness that is the hallmark of most ads for financial institutions, right down to the founder who, when asked how he could make money solely making change, responded in an eager tone, "Volume.
Unfortunately, that is not always true, and if not handled correctly, increasing sales volume can actually HURT cash flow. In order to sell something, you have to have the item or service. Usually, though not always, increasing sales volume requires additional inventory items or people service.
There's a deluxe boxset to be released in December, how to make more money in volume a physical version of the regular CD scheduled for sometime in If you go to the site and ask to buy the download, you can indeed enter "0" as your desired price of the digital download of the album.
But Radiohead is probably banking on the goodwill of its fans and the interest of other music fans to generate a fair amount of change.
Other music fans like me. I'm not alone in saying OK Computer is one of the best albums of the past 10 years, but most of the rest of Radiohead's post-OK work has left me cold.
From top to bottom, everyone is serious about increasing sales numbers. Sales drive the business. They fuel the growth, fund the new ventures, and fill the coffers from which the salaries are paid. Following is a list of 25 ways you can increase sales volume and boost revenue.
So it's safe to say that if In Rainbows was appearing at my local record store in a physical format next week, I would not be picking it up. Nor would I be scouring a bunch of torrent sites looking to download it for free -- it's just not what I do.
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This is much the same, no? It's also part of the giddy glee in helping to make major label executives nervous about whether they can continue business as usual. So here are my questions to you: 1 Was I too cheap?
But I think he's a bigger fan than I am. Maybe more.
I've always pooh-poohed the idea of digital downloads because I think kids like the physicality of things, and mp3s don't have a lot of physicality, know what I mean? But if somebody like, say, Dan Zanes did something similar, I think he'd probably make a fair amount of change.
Though I'd certainly miss the album packaging, which has always been top-notch with his work.
Of course, he's already reaping all the profit from his CDs, something that Radiohead, while they were on a label, did not, so perhaps his incentives to do so is less Readers, musicians, thoughts?