Who’s going to watch your YouTube channel?
TrueView is for you. TrueView ads are your opportunity to create high-quality, longer creative spots that appear adjacent to the YouTube videos your target audience is already watching. These ads come in two forms: In-Stream and Discovery.
In-Stream videos play right before the YouTube user's selected binary options 15 seconds, "in the stream" of that chosen video. Users can opt to skip this video after five seconds of it playing, as shown below, and jump to their content.
In-Stream ads can be between 12 seconds and six minutes in length. Image by Brian Carter Discovery ads appear on the right sidebar of a selected video, just below the "Up Next" video as a suggested result.
See how this one looks, below: Because of the time you're allotted with this ad format, it's suggested that you create this type of ad with the goal of views and brand development, rather than just clicks into your website.
How to Make Money on YouTube
This ad ideally generates revenue from the long-term brand awareness that comes out of a story people don't want to skip, and one viewers remember the next time they approach your product or service. YouTube tallies one new "view" after 30 seconds of watching, or a click on the video as it's playing.
If the video is less than 30 seconds, views are tallied from people who watch the entire ad. We'll explain how AdWords manages all three ad formats in a minute. Clash Royale, a popular game app for mobile devices, has produced TrueView ads that are consistently in YouTube's top 10 most highly watched ads of the year. The company's ad, "The Last Second" shown belowgarnered more than million views by the end of that year.
Preroll Ads Like In-Stream ads, Preroll ads play in the stream immediately before a user's selected video.
The difference is this ad type can't be skipped after five seconds. These videos also run a maximum of 30 seconds, though YouTube recently confirmed it will limit advertisers to and second options starting this year.
Because viewing is required in how to make a lot of money video ad format, advertisers pay per click, so make the click worth it.
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A preroll ad with an enticing call-to-action that directs viewers to an appropriate landing or purchasing page on your website can be an enormous lead-generator for the sales team.
You can also leverage YouTube's remarketing options, which enable you to send new videos back to users who've already engaged with your YouTube channel. If you're a HubSpot user, and you've built smart forms for capturing new information on returning visitors, remarketing can be a terrific addition to an inbound marketing campaign.
This remarketing option helps you learn more about a person's background and interests when they receive new videos that bring them to new landing pages. Bumper Ads Bumpers are the shortest ads you can buy.
These six-second spots play just before a viewer's selected video like the above two options but are best for brand awareness in the short breaks between long videos, or a YouTube playlist a user might be listening to in the background.
Bumpers are sold through cost-per-minute CPM bidding, which means you pay for every 1, plays of your ad on YouTube.
They're best used as a compliment to a TrueView ad campaign. So how do you track the performance of these three video ad formats? Once you've created a YouTube channel and uploaded your video content, you can open a Google AdWords account and link it to your video campaign.
In AdWords, select the campaign type, ad format, your budget, and to whom and where to show each video on YouTube. You can target very specific audiences, and track the conversion rate of each video individually to see how much business and revenue you're driving. See this blog post to learn more about this process.
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The criteria for this program -- which changed in -- requires that your channel has reached 4, watch hours and 1, channel subscribers in the last 12 months. Once you have passed these how to make a lot of money video milestones, you can apply to join the program through the following steps: At the top-right of the YouTube homepage, click your account icon and select "Creator Studio. You'll be asked to agree to the YPP Terms.
Do so, and you'll then sign up for an AdSense account so you can receive revenue through your monetized YouTube account. Set your ad hosting preferences and follow the prompts to submit your channel for review.