In the middle, I freely admit, there will be some conjecture that logically connects the facts.
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The conjecture may be disputable, but the facts and advise are both solid. Over the past few months we, at Leverate, have seen a huge rise in demand for Binary Options from brokers and depot acceleration on binary options brokers targeting China from within the region.
Depot acceleration on binary options is a known risk that at any moment the Chinese Government could decide that Binary Options do not fall under their understanding of Financial Trading and shut down the Binary market overnight. Yet demand grows.
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Not only has demand from brokers grown, the trading volume is also growing from month to month at break neck speed. Many of these copies are written in some backroom by a couple of programmers.
Needless to say that they have a terrible reputation. Who are brokers trying to attract? The rapid rise of disposable income in a culture that has a history of mistrust coupled with naivety in Financial Trading means that investors rely on their Money Manager.
Market Making may be riskier, but it is ultimately more profitable for the broker. This is where I believe that Binary Options and my conjecture depot acceleration on binary options into the picture. Many run algorithms or robots with high volumes on Binary that they know are risky but come with the possibility of high and quick reward. From the broker side, Binary checks all the boxes: inexpensive start up and running costs, high rewards from Market Making plus the legitimacy of an international technology provider.
So, what should you do with the fact that Binary Options are growing exponentially in China?
First impressions count — always! So step number one, make sure your platform works in mainland China.
Sounds simple but do not take this for granted. We, at Leverate, have had to invest heavily in a blend of acceleration from London and local services to enable BX8 and our FX solutions front and back ends to run as smoothly as in Europe. The second part is making sure that your platform is fully localized front and back.
This is not simply a matter of good quality translation, but also offering local indices like A50 and CSI and the ability to trade in Yuan.
The last part of localization is mobile. There is a high prevalence of mobile usage in China, especially iOS.
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There are also many issues with Google and the Great Firewall of China. We have written extensively about this before — you are welcome to read up.
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I have already mentioned the culture of mistrust in China and how vital the personal connection is. The best way into to China is to simply hire well; hire someone local with experience and connections.
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You will never conquer China from a remote desk, you will need someone on the ground. The second part of attracting IBs has to do with understanding how the network runs. Networks are multi-tiered.
A Head Office will be spread over a province and have a number of Master Agents.
Each Master Agent will control an area with Agents training options trading from scratch the ground in a city, or town who are front facing with the investor. Each level takes a rebate from the trades and needs the ability to see what they are doing and down the chain.
You will need to have a reporting system and dashboards for them to manage their network.
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You will also need some kind of Money Management system. One way is to use Social Trading where each Money Manager has their own network within a network and therefore not exposing their traders to rival Money Managers. APAC and in particular China are rapidly growing markets. They are attractive and lucrative to those who can adapt and think local. Photograph: The Bund, Shanghai, China.
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